Video production and destination marketing
Online Video
About Chris
Chris is an experienced editor and producer with a diverse background in broadcast and TV production. With over 10 years of experience working for Pro Image ECV, SBS TV and Fox Sports, Chris has honed his skills in creating captivating web videos for the finance industry.
Corporate Video Production
Taking advantage of his extensive broadcast and TV production experience, Chris ventured into corporate video production, specifically focusing on producing educational and marketing videos for a renowned Financial Services Company in Sydney, Australia. By combining his broadcast expertise with his digital skills, Chris created compelling videos that effectively communicated key messages to the target audience.
Destination Marketing Strategy
As an early adopter of online video content marketing, Chris seized an opportunity to develop a destination marketing and social media content strategy for an international snow resort in Niseko, Japan. By disrupting the snow resort industry with his innovative Video Destination Marketing approach, Chris successfully produced over 500 branded engaging video content segments. These segments catered to a diverse audience, with content available in English, Japanese, Mandarin, and Korean. The strategy involved implementing analytics, cross-screen content, global video distribution channels, international blogs, video PR releases, social media networks, mobile channels, cable TV (USA), and digital signage (Japan). Chris's remarkable work led to unprecedented market penetration, making the Niseko brand the largest resort globally during that period.
Studio and Conference Videos
From 2013 to 2021, Chris partnered with Benchmark Media, an independent publishing house, to produce 220+ studio and conference videos. These videos were created for various publications, including self-managed super, smstrusteenews, and financialobserver.
Small and Medium-sized Enterprises Videos
In 2015, Chris was contracted by SMETV, a new startup, to produce over 200 informative videos for the small and medium-sized enterprises sector. This project showcased Chris's ability to deliver high-quality content to a specific market niche.
Social Media Presence
Since 2010, Chris has been an influential content creator on Facebook, Instagram, and YouTube for one of the top social channels LoveManly based in Manly, Sydney, Australia.
Chris has produced over 1300 video segments, showcasing beautiful locations in Japan, Bali, Vanuatu, Jamaica, and Thailand. His expertise extends across various industries such as travel, property, finance, renewable energy, action sports, hospitality, beauty, fitness, wellness, and health.
Chris's extensive experience and talent in video production make him the ideal choice for achieving your creative and marketing goals. Contact Chris now to discuss how he can elevate your brand through engaging and professional video content.
Learn More
Chris Abbott is a seasoned veteran in the video-to-internet space, having spent 25 years shaping the industry. He is known for producing one of the world's first-ever finance streaming videos and continues to innovate in the educational space by offering live video with streaming to facilitate deep learning. With the rise of AI, Chris recognizes the importance of education in specialized fields to stay ahead of the curve and is dedicated to providing innovative solutions to this need.