Back in 2000 while working as a freelance editor for Fox Sports, Chris decided to jump into corporate video creating short form and longform web videos for the Finance Industry.
Blending his 10+ years of Broadcast and TV production experience (Pro Image ECV, Broadcom, SBS TV) with outstanding online digital skills Chris produced educational and marketing based videos for a well known Financial Services Company in Sydney Australia.
Being an early adopter with online video content marketing an opportunity arose to create a destination marketing content strategy for an International Snow Resort in Niseko Japan. Chris went about disrupting the snow resort industry between 2005 - 2010 with a very successful Video tourism marketing strategy. His background in TV production ensured that he operated smoothly as a "one stop shop" producing, filming sometimes at -15 °C and editing over 500+ branded engaging video content segments in (English, Japanese, Mandarin & Korean) for Asahi, Kirin, K2, Quiksilver and Milo for Hanazono Powder TV.
The content strategy created implemented Analytics, Cross Screen content, Global Video distribution channels, International blogs, Video PR releases, Social Media Networks, Mobile Channels, Cable TV (USA) and Digital Signage (Japan). The effectiveness on market penetration was outstanding with the Niseko brand becoming the largest of any resort globally during that period.
Between 2013 - 2020 Chris produced 220+ studio and conference videos for Benchmark Media, an independent publishing house whose mastheads include self-managed super, smstrusteenews, and financialobserver.
Over a 6 month period in late 2015 Chris was contracted by new startup SMETV to produce over 200 informative videos for the Small and Medium-sized enterprises sector.
From 2010 Chris has been creating destination content on Facebook, Instagram and Youtube for one of the top social channels in Manly Sydney Australia.
Chris has been at the forefront with online video content, producing over 1300 segments. He has traveled to beautiful locations in Japan, Bali, Vanuatu, Jamaica and Thailand to create successful branded video for the Travel, Property, Finance, Renewable Energy, Action Sports, Hospitality, Beauty, Fitness, Wellness and Health industries.
Specialising in Branded Multi Channel Video Production and Distribution, Live Streaming, Destination Marketing, Google Local SEO, Social Strategy and Video Marketing.